Lidogeneration is an effective instrument of marketing which is directed on search of potential clients with a certain contact information.
- The use of a corporate site for gathering disabilities;
- Contextual advertising in search engines;
- Social networks as a source of leads;
- Advertising on-line resources to lead generation.
- Personalized electronic;
- Direct mail, letters, flyers;
- Members of the media;
Lead - a person or group of people, potentially ready to buy. Lead generation encourages visitors interested in the site and its content. The more "disabilities", the more real buyers.